Search Engine Optimization (SEO):
This is a technique a website or a web page has come first rank/top of search ranking in search engines. SEO increases the ranking on SERP (Search Engine Result Page) o like Google yahoo bing etc.google is the most popular search engine in the world.
type of SEO
White hat SEO, Black hat SEO, Gray hat
In white hat SEO divide 3 type
1 ON-PAGE SEO
3 TECHNICAL SEO
White hat SEO processes to rank website top first page in (SERP) search engine result page in Google search and another search engine in Genuine/ proper way white hat SEO goal to reach the topmost position in search engines in an organic way.
Black Hat SEO
Black hat SEO is a technique to the rank site in the topmost position in search results but the help of incorrect way / break the rules of SREP IN OTHER words. Black hat SEO is oppositive to white hat SEO.
1. It violates search engine guidelines
2. It relies on manipulative tactics
3. It focuses on “quick wins”
4. Automatically generated content
Participating in link schemes
Creating pages with little or no original content
Hidden text or links
Participating in affiliate programs without adding sufficient value
Loading pages with irrelevant keywords
Sending automated queries to Google
these tactics are black hat SEO.
Grey Hat SEO
Grey hat technique is a joint technique of white hat and black hat .black hat technique is nither white hat nor black hat because of term and service not clear regarding the issue.
Grey hat consists of techniques such as:
Purchasing old domains
Social media automation and purchasing followers.